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Two years ago TRYVERTISING was born:
Not surprisingly, an entire TRYVERTISING infrastructure, from 30 second samples on iTunes to firms specializing in relevant product placement is now in place, enabling consumers to try before they buy.
"There's not even a 'relationship' anymore; there's a cold, calculating, experienced, and demanding consumer, and there are humble companies. So introducing yourself and your products by letting people experience and try them out first, is a very civilized and effective way to show some respect.’’
My personal favourite 'Tryvertising' campaign to date...
Nike Trial Vans are currently touring the UK/Ireland, France, Italy and Spain, stocking 1,000 pairs of shoes. It’s a free trial, no strings attached. To deliver on the crucial element of TRYVERTISING, total relevance of placement, the vans will pop up in places where people actually run. From athletic events to well-known running spots.
Source: www.trendwatching.com One of the world's leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.
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